faq

Branding

What is Branding?


Branding is the marketing term to describe the process of building a strong and favorable image for a product, company, or any organization that differentiates it in the minds of the public, from other competitors or institutions. The brand position of a company is important to capture the minds of the consumers. The ability to communicate positive attributes about the Company helps improve the reputation of an Organization and how the brand is being perceived.

Is this about creating new logos and taglines?


This statement is not true despite the fact that logos are visual representation of the brand and an important element in the overall branding activities of an Organization. Branding is a comprehensive approach and process to the way we communicate and represent an Organization. Logo allows us to bring consistent use across media and communication channel. A new tagline or logo may create new market segment, fresh ideas, conception or spirit of the products that you have in line.

Why do we need Branding?


Having a strong brand is in fact very lucrative. An Organization’s brand should evolve throughout the years to capture different period of time that reflects different needs and requirement. Communicating all the aspects and contributions of an Organization is part of Branding and is important for maintaining the reputation of an Organization and in enhancing future growth.

Who is involved in Branding?


Branding is mostly top driven but leading the branding effort involves the participation of the entire employees of the Organization. To date, most successful brands involves the participation of all members of the Organization as well as the good communication of branding requirements has played important role to spin off branding projects and continue to be the major success factor of branding efforts. Hence everyone is involved in a branding exercise.

How long should a branding exercise last?


Branding is a long term commitment and should be practiced by an Organization for the life of the Company. Branding is a continual process that leads to the accumulation of the brand values. Therefore, branding is expensive but worthwhile for future growth of an Organization.

Does advertisements and promotion equal to branding?


Advertisements and promotion is part of branding. However, common misconception is that advertisement is what branding all about. Branding is an art encompassing the advertisements that you have to put on, it is about the messages that you are getting across. How your brand value is perceived depends very much on the outcome of your advertisements. A good advertisement can be the ultimate success factor and good branding strategy.