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Branding

Building your Equity

Branding is an entire process involved in creating a unique name and image for a product, goods or services in the minds of the consumers, through advertising campaigns and activities. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Building a strong brand requires careful planning and great deal of long term investments. At the heart of any successful brand is a great product or service which is backed by creative and strategically implemented marketing exercises. The distinctiveness of a brand is its ability to create a value on its own which captures the imagination of consumers and the public at large. Branding has been around since centuries ago and it has become a marketing priority at times where globalization is a mass.

Branding endows products and services with the power of a brand and it is about creating differences. A brand is essentially a marketer’s promise to deliver predictable product or service performance. Here, Intellect teaches customers in developing strategies through experiences to create that uniqueness to compete in the marketplace. A carefully and well thought out plans often creates good branding with strong brand equity and bridging the equity to its brand promises. An important source towards internationalization, branding is the only way towards creating exponential profits.

Auditing Brands

Intellect also provides brand audit and valuation services where brands are being valued to estimate their current values of the brand. It is a consumer focused series of processes to assess the health of the brand to unearth its sources of brand equity which can help to leverage its equity. Brand audit is an important shift towards strategic directions for the brands.

Branding FAQs