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INSIGHTS FROM INTELLECT
An Introduction to Intellectual Property
2008 Intellect Worldwide Sdn. Bhd. All Rights Reserved.
| CHAPTER 1 |
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| Trademark – Making It Work for Your Business |
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| 1.1 What is a Trademark? |
| 1.2 Why is a Trademark so Important to Your Business? |
| 1.3 Why is Trademark Registration an Investment and Not an Expense? |
| 1.4 The Eight Ways to Leverage on Trademark for Your Business |
| 1.5 Successful Malaysian Trademarks that Have Made Waves Locally and Abroad |
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| CHAPTER 2 |
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| Patent – Protecting Profitable Inventions |
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| 2.1 What is a Patent? |
| 2.2 How do you determine if an invention is worth patenting? |
| 2.3 Patents, Utility Innovation and Trade Secrets – What Are The Differences |
| 2.4 Why are patents worth the investment? |
| 2.5 The Patent Registration Process |
| 2.6 The Patent Strategy – From a Business Point of View |
| 2.7 Success Stories from Malaysia and the World |
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| CHAPTER 3 |
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| Industrial Design – Because Looks Can Sell |
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| 3.1 What is an Industrial Design? |
| 3.2 Why Register Your Design? |
| 3.3 The form and extent of protection for Industrial Designs |
| 3.4 The Industrial Design Criteria |
| 3.5 The Industrial Design Landscape in Malaysia |
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| CHAPTER 4 |
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| Copyright – Cashing in on Creativity |
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| 4.1What is a Copyright? |
| 4.2Copyright Ownership in Differing Circumstances |
| 4.3How Does a Copyright Protect Your Work? |
| 4.4 How Can You Exploit your Copyright? |
| 4.5 The Issue of Copyright Protection in Malaysia |
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