10 Jan 3 Ways your Small Business Can Stand Out
Small business owners like you and many others all want the same thing. We dream of success, growth and ultimately achieving the lifestyle of our dreams. When it comes to making the business our own and ensuring it’s uniqueness, it becomes so natural for us to pour ourselves into every bit of the operations and sales and marketing and human resources and everything else in order to keep it alive and well.
Obviously, trying to do everything yourself is only going to burn you out and become counterproductive. So how do you ensure your business can do well in a way that still stands out from competitors?
1. Constantly Innovating
The most successful entrepreneurs work smarter and not harder in order to utilise their limited resources such as time and human resource more wisely. In other words, one of the successful small business owners are often innovators.
Even though your company may fit inside of a specific niche industry, and it’s often far from being the only one in the market. Let’s say, for example, you make bubble milk tea. Tons of other companies also manufacture light bulbs, and you want to try to stand out in some way. The right innovation offers something unique to your customers.
For instance, what if you managed to create something that isn’t just a drink, but an edible solid, such as milk tea jelly with pearls on top? That’s a crazy example, but those are things that should be running through an innovator’s head. The best innovators take popular products to new heights. Worse comes to worst, if the public somehow ended up not liking the new idea you had, you still have managed to establish yourself as a creative company and not just another boring shop around the corner.
These are the kind of owners who give their companies a clear competitive edge.
2. Attract the Best Talent
Believe it or not, the real talented, innovative people want to work for innovative companies. Most of these kinds of people want to find a company that isn’t bound by long standing company policies, rules and working culture that limits the space needed for them to growth and expand their creativity. These unique minds are out there, and they are looking for a small business like yours, hoping to find a perfect match to their personal ambitions.
To be frank, a small business is also going to find it difficult to attract to create the next big thing unless your company has a history of creating. You need to make a name for your company by creating a culture of creativity as talented minds want to be challenged and encouraged to create on a regular basis.
When you have established yourself as a brand that respects and allows young minds to be free to contribute to your company in their own ways, while aligning with your company goals, resumes pile in. Something spectacular happens, you will grow, meet your customer’s needs in ways they never knew they needed, and most importantly stand out even from competition even more.
3. Build Personal Relationships
As most of us already know, having a great relationship with your customers strengthens your customer base and encourages return sales. This personal touch is something a small business can easily provide, in comparison to large corporations. The owners themselves are able to meet the clients themselves and understand what they want to keep them returning. Customers love feeling special and not just like any other customer, leading them to choose you over a competitor whose owner they have no clue about.
What about on a slightly bigger scale, as in on your social media pages and websites? Always try to find something of value to offer. You have to think of yourself as a problem solver. Problem solvers routinely survey their existing customers and keep a close eye on their field to identify pain points. Alongside a strong brand identity that can be intermingled into every piece of content and messaging that you put out, you can convert leads with a unique value proposition based on real problem-solution insights.
As ad industry professionals, Intellect brings experience in overall strategy and product direction which steers your business forward into modern marketing media.