E-Book

INSIGHTS FROM INTELLECT

An Introduction to Intellectual Property

Chapter 1

Trademark – Making It Work for Your Business

  • 1.1 What is a Trademark?
  • 1.2 Why is a Trademark so Important to Your Business?
  • 1.3 Why is Trademark Registration an Investment and Not an Expense?
  • 1.4 The Eight Ways to Leverage on Trademark for Your Business
  • 1.5 Successful Malaysian Trademarks that Have Made Waves Locally and Abroad

Chapter 2

Patent – Protecting Profitable Inventions

  • 2.1 What is a Patent?
  • 2.2 How do you determine if an invention is worth patenting?
  • 2.3 Patents, Utility Innovation and Trade Secrets – What Are The Differences
  • 2.4 Why are patents worth the investment?
  • 2.5 The Patent Registration Process
  • 2.6 The Patent Strategy – From a Business Point of View
  • 2.7 Success Stories from Malaysia and the World

Chapter 3

Industrial Design – Because Looks Can Sell

  • 3.1 What is an Industrial Design?
  • 3.2 Why Register Your Design?
  • 3.3 The form and extent of protection for Industrial Designs
  • 3.4 The Industrial Design Criteria
  • 3.5 The Industrial Design Landscape in Malaysia

Chapter 4

Copyright – Cashing in on Creativity

  • 4.1 What is a Copyright?
  • 4.2 Copyright Ownership in Differing Circumstances
  • 4.3 How Does a Copyright Protect Your Work?
  • 4.4 How Can You Exploit your Copyright?
  • 4.5 The Issue of Copyright Protection in Malaysia

Award & Recognization

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