Intellect has extended its scope of services into Intellectual Property Management to cater to the needs of clients whom have intangible properties or capital that have value and is original. These include designs, publications, inventions, computer software, and music that needs to be properly managed and taken care of.
The following are the services that we offer to our clients :
IP audit serves as a vital indicator to establishing the reliable mechanism to identify potential intellectual property that can be further leveraged and at the same time to detect any possible defects of rights in the portfolio of the clients’ intellectual property. This is so that one can take reasonable remedial steps before it is too late or impacted.
Branding is the entire process involved in creating a unique name and image for products, goods or services in the minds of the consumers, through advertising campaigns and activities. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Building a strong brand requires careful planning and plenty of long-term investments. At the heart of any successful brand is a great product or service which is backed by creative and strategically implemented marketing exercises. The distinctiveness of a brand is its ability to create a value on its own which captures the imagination of consumers and the public at large. Branding has been around since centuries ago and it has become a marketing priority at times where globalization is a mass.
This training programme provides preliminary IP assistance to entrepreneurs in, micro, small and medium-sized enterprises (SMEs) on effective intellectual property (IP) asset management to enhance the competitiveness and sustainability of the SMEs in the domestic and international markets.