The use of Licensing as a marketing and brand extension tool has burgeoned over the last 30 years. When well-executed, a strong Licensing relationship brings benefits to all parties of the deal – be it the property owners and their agents; licensees and their affiliates; and retailers and ultimately, consumers. Every of these parties have its own goals and aims which add value to the final product or service.
The most attractive part for Licensing is its ability to generate several revenue streams for the licensor such as the collection of royalties, licensing fees and etc. No registration is required for Licensing. However, registration of an innovation or brand is a must in order for the licensor to grant the rights to the licensee.
At Intellect Franchising Sdn Bhd (IFSB), we provide the most practical approach towards your Licensing needs to minimize disputes and focus on the smarter, fact-based methodology towards your agenda. Our experience, specialization and comprehensive services in the field of IP shall gives you the broad spectrum and expert advise on the best approach to your business needs.
IFSB which is a member of Intellect Group of IP Companies is also a consulting partner of Perbadanan Nasional Berhad.