08 Jan Events and Experiences as a Marketing Tool
Of the many potential benefits offered by events, some of the main ones include: ...
Author: intellectgroup
07 Jan Progressive Web Apps: The Future of Mobile Web
Put simply, these are programmes combines a website and an app, for instance, using Web Spotify, Instagram Stories, and YouTube Background Streaming in a browser without users having to download...
06 Jan How to Get Your Brand Ready for Voice Search
In 2015, Andrew Ng, former Chief Scientist at Baidu, predicted that by 2020, half of all searches are going to be images or speech. ...
08 Oct Amendments That Will Propel the Franchise Industry Forward
It was recently reported that the franchise industry would have contributed 2.6% or some RM22.5 billion to Malaysia’s total gross domestic products (GDP) in 2012. ...
08 Oct A Great Method for Business Expansion. But Do It Wisely
Most of us would agree that among all the business strategies for expansion, franchising is one of the most effective and popular choices, especially in the food and beverage (F&B)...
08 Oct FRANCHISING & LICENSING – Franchising A Trip To The Dentist
In this era, most of us buy everything from coffee to burger and apparels to groceries from franchises. We have an endless appetite for convenience. ...
08 Oct Franchising & Licensing – Know The Differences
Malaysia Business owners often get confused about Franchising and Licensing. Both of them are considered as a means of business expansion method undoubtedly but their differences should be taken into...
08 Oct Important Amendments To The Patent Act of Japan
In Malaysia, according to Section 14(1) and (2) of the Malaysian Patents Act, an invention is considered new if it is not anticipated by prior art, which means it should...
08 Oct Motivators and Conditions for Innovation
The wheel, airplane and light bulb are among some of the major inventions of all time. The wheel brought to the existence of automobiles, bicycles and conveyor belts and thus...
08 Oct Patent Commercialization
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text]As a developing country, Malaysia needs a mass amount of innovation in its quest to become a developed country. According to the INSEAD...