09 Jan What Are the Top 5 Benefits to Start Branding?
A brand represents the overall perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are integrated seamlessly together, the overall brand image tends to be healthy.
Beyond just a memorable logo, good branding ups the value of a company provides employees with motivation and makes acquiring new customers a breeze.
1. Improve Recognition
A logo is the “face” of a business, it’s what people instantly recognize. A professional logo design should be simple enough to be memorable, but meaningful enough to give the desired impression of your company.
2. Create Trust
People are more likely to purchase from a business that appears polished and legitimate, customers need to feel comfortable before committing to a high-value purchase. Your team can use the business’s new logo on business cards, staff T-shirts and the outside of the building to give the business the professional image it deserves. Passersby and others who encounter the logo can now easily identify the business, even when they don’t consciously perceive it.
In addition, you need an informative website with robust content that answers the common questions and concerns of customers. To establish credibility, the site should feature in-depth bios of the company, a list of their certifications and product information. The website should ideally feature the same look, feel and colors of the logo, reinforcing the sense that this business is a reputable, consistent expert in its field.
3. Inspires Employees
Many employees need something to work toward and more than just work day in and out. When employees understand the mission of a business and its reason for establishment, they will feel that same pride and work towards the company’s direction to achieve the goals the business owner has set. Everybody likes working in a company that is well known by their friends and family, especially a brand which has good values and impressions.
4. Supports Advertising
Advertising is one of, if not the most important component of a brand. Without a solid establishment of your own identity and a name and logo to call, it becomes hard for customers to label you in their heads and set it in memory.
A tip for ensuring that new customers can easily identify the nature of your business is to narrow your field of expertise into something niche that you can monopolize and create your visual identity based on that. Combining both the company’s brand identity and targeted demographics helps build a solid foundation in which to leverage future advertisements.
5. Builds Financial Value
Companies who trade on stocks are commonly valued at multiple times the actual hard assets of the company, and the huge contributor to this value is due to the branding of the company. A solid brand often guarantees future business.
When a company finds itself in a position where there is a need for further expansion and borrowing funds, being perceived as high in value and prestige will make the process advantageous for the owner.
A company’s devotion to building its unified and consistent brand will find that they are well-positioned for any expansions they want to make and reap better financial returns for its efforts.
As ad industry professionals, Intellect brings experience in overall strategy and product direction which steers your business forward into modern marketing media.