Adidas loses battle of the 3 stripes The case dates back to 2014 when, the famous German producer of sports goods, in order to extend the protection scope of its well know and already registered trademark with the sign of the three inclined strips, successfully registers the figurative......
01 August, 2019 No comment
GROWING YOUR FRANCHISE IN MALAYSIA Do you know that you can commercializing Your Potentials by ways of Franchising or licensing concepts. The use of Licensing and franchising as a marketing and brand extension tool has burgeoned over the last 30 years. When well-executed, a strong......
26 July, 2019 No comment
The straw, or a more precise term – the drinking straw has quite an interesting history. The first straws were made for the very purpose of drinking beer, something we hardly see these days anymore. ...
24 September, 2018 No comment
The TATA Group is one of India’s largest and most respected business conglomerates, incorporated in 2004, a JV between the TATA Group and Sky Broadcasting Group Plc. ...
24 September, 2018 No comment
This newly introduced scheme known as Basket of Brands (BOB) by the Ministry of Domestic Trade, Cooperatives and Consumerism (MDTCC) that seeks to protect companies against copyright infringement and sale of counterfeit goods is definitely one to be applauded....
24 September, 2018 No comment
A business which has been in the industry for many years trading under a same trade name will most often acquire goodwill and reputation in the eyes of its customers....
24 September, 2018 No comment
Do you know that ‘Escalator’ was a trademark once upon a time? Not many can recall or are even aware that it was a trademark that was owned by Otis Elevator Company....
24 September, 2018 No comment
We are not suggesting that having a unique and attention-grabbing trademark should override the importance of quality and pricing....
24 September, 2018 No comment
Have you ever considered protecting your Chinese trademark whenever you export your goods into Chinese market? Or did you think that having a Western trademark registration is sufficient?...
24 September, 2018 No comment
It is important that you monitor and keep an eye on other industry players from time to time. This way, you would know if any of your competitors are using trademarks similar to yours....
24 September, 2018 No comment
A trademark registration is meant to be valid indefinitely; however this validity has to be maintained through proper use of the trademark....
24 September, 2018 No comment
Once you have selected a trademark, protect it from infringement and safeguard your rights as the owner by getting it registered....
24 September, 2018 No comment
While there will never be a hundred percent guarantee as to which mark will work best, following some basic guidelines in selecting a trademark will be helpful....
24 September, 2018 No comment
Let’s go back to the Cola example. Perhaps you stop reading for a while and asked someone which brand of Cola they preferred. We are still sure that their answer was either Coke or Pepsi....
24 September, 2018 No comment
Every person or object needs a name for the purpose of identification. A product or a service is no different....
24 September, 2018 No comment