Joanne co-founded the Intellect Group with Solomon, bringing with her operational and administrative background thanks to her Bachelor of Public Administration honors degree from UUM.
Also an IP professional, Joanne is a Registered Trademark as well as Industrial Design Agent. With more than 15 years of experience in the field, she has the technical and procedural know-how of trademark, industrial design, copyright and patent at her fingertips. Joanne’s strength lies in overseeing the operations of the Intellect Group – making sure that the services delivered are technically accurate, timely and cost-effective.
In addition to that, she also possesses a holistic understanding of the IP industry, making her an indispensable advisor for franchising, licensing and other business expansion matters. Joanne is also a member of the Malaysian Association of Creativity and Innovation (Macri) and the Asian Patent Attorneys Association (APAA), in addition to being a nationally-recognized IP professional.
In 2004, she was the Malaysian representative to a Japan Patent Office Intellectual Property course conducted in Japan as a result of a nomination by the Ministry of Trade and Consumer Affairs.