23 May How Technology is Transforming the Malaysian Franchise Industry
Technology is rapidly reshaping industries worldwide, and the franchise industry in Malaysia is no exception. With advancements in online platforms, social media, data analytics, virtual reality, and artificial intelligence, technology has become a driving force behind the transformation of franchise businesses. From enabling online ordering and delivery to enhancing customer engagement through augmented reality experiences, technology is revolutionizing the way franchise agreements are executed and the way franchises operate in Malaysia.
In this article, we will explore the profound impact of technology on the Malaysian franchiseindustry, delving into how it has revolutionized key aspects such as online operations, marketing strategies, data-driven decision-making, immersive customer experiences, and operational efficiency. By understanding these technological shifts, franchisees and franchisors alike can navigate the dynamic landscape and harness the potential of technology to drive their businesses to new heights.
Online Ordering and Delivery
One of the most visible ways that technology is changing the franchise industry in Malaysia is through online ordering and delivery. With the rise of e-commerce and on-demand delivery services, more and more customers are choosing to order food and other products online rather than visiting brick-and-mortar stores. Franchise businesses that fail to offer online ordering and delivery options risk falling behind their competitors and losing customers.
Fortunately, many franchises in Malaysia have recognized the importance of online ordering and delivery and have adapted accordingly. For example, fast food chains like McDonald’s and KFC now offer their own online ordering platforms, where customers can place orders and pay online for delivery or pickup. Other franchises have partnered with third-party delivery services like GrabFood and Foodpanda to offer delivery options.
Example of OldTown Malaysia promotion in conjunction with ordering from FoodPanda
platform. Source: Facebook – Foodpanda
The benefits of online ordering and delivery for franchise businesses in Malaysia are numerous. By offering these services, franchises can reach a wider customer base, increase revenue, and reduce the need for physical storefronts. At the same time, however, online ordering and delivery also come with challenges, such as managing delivery logistics and ensuring food quality during transit.
Social Media Marketing
Another way that technology is transforming the franchise industry in Malaysia is through social media marketing. With over 28 million social media users in the country, social media platforms like Facebook, Instagram, and Twitter are powerful tools for reaching customers and building brand awareness. Franchise businesses that are able to leverage social media effectively can gain a significant advantage over their competitors.
One example of a franchise in Malaysia that has excelled at social media marketing is Tealive, a popular bubble tea chain. Tealive has a strong presence on social media platforms, with active accounts on Facebook, Instagram, and Twitter. The chain uses social media to promote new products, engage with customers, and offer promotions and discounts. Tealive’s social media strategy has helped to build a loyal customer base and increase brand recognition in the highly competitive bubble tea market. recognition and logic rules to discard or confirm counterfeits or decide one by one.
Tealive Malaysia is a homegrown brand that fought their hardest to survive during the
Covid-19 pandemic by using the power of social media.
The benefits of social media marketing for franchise businesses in Malaysia are numerous. By engaging with customers on social media, franchises can build relationships and loyalty, as well as increase brand awareness and reach. At the same time, however, social media marketing also requires careful planning and execution, as well as a deep understanding of the target audience and platform algorithms.
A third way that technology is transforming the franchise industry in Malaysia is through data analytics. With the rise of big data and machine learning, businesses are now able to collect and analyze vast amounts of data about their customers, operations, and competitors. Franchise businesses that are able to use this data effectively can gain valuable insights and make more informed decisions.
One example of a franchise in Malaysia that has embraced data analytics is The Chicken Rice Shop, a popular chain of casual dining restaurants. The Chicken Rice Shop uses a data analytics platform to track customer feedback, sales trends, and other key metrics. The platform helps the chain to identify areas for improvement and optimize its menu, pricing, and marketing strategies. The Chicken Rice Shop’s data-driven approach has contributed to its continued success and growth in the highly competitive restaurant market.
Gaik Wong, the co-founder of TCRS Restaurants Sdn. Bhd., (right) and her daughter
(second from right) expects to maintain the company’s annual growth of 20% in turnover with the opening of its 10 new outlets.
The benefits of data analytics for franchise businesses in Malaysia are significant. By collecting and analyzing data, franchises can gain insights into customer behavior, preferences, and needs, as well as identify opportunities for growth and improvement. At the same time, however, data analytics also comes with challenges, such as ensuring data privacy and security and managing the complexity of data analysis platforms.
Virtual Reality and Augmented Reality
A fourth way that technology is transforming the franchise industry in Malaysia is through virtual reality (VR) and augmented reality (AR). These technologies allow businesses to create immersive, interactive experiences that can enhance customer engagement and satisfaction. Franchise businesses that are able to incorporate VR and AR into their operations can differentiate themselves from their competitors and provide a unique value proposition to customers.
One example of a franchise in Malaysia that has leveraged VR and AR is 7 Eleven, a popular convenience store chain. 7-Eleven launched a mobile app that incorporates AR technology to create a virtual store experience. Customers can use the app to browse and purchase products, and the app uses AR to create a realistic, interactive store environment. The app also offers personalized recommendations and rewards for loyal customers.
The Deadpool experience is accessible through the 7-Eleven app. Users can just tap the camera icon on the Home Screen of the app and the character will appear to guide the experience.
The benefits of VR and AR for franchise businesses in Malaysia are significant.By incorporating these technologies, franchises can create engaging, interactive experiences that can attract and retain customers. VR and AR can also be used for training and education, allowing franchises to improve the skills and knowledge of their employees.
Artificial Intelligence and Automation
A fifth way that technology is transforming the franchise industry in Malaysia is through artificial intelligence (AI) and automation. These technologies allow businesses to automate routine tasks and processes, reducing the need for manual labor and improving efficiency and accuracy. Franchise businesses that are able to implement AI and automation effectively can streamline their operations and reduce costs, while also improving the quality of their products and services.
One example of a franchise in Malaysia that has embraced AI and automation is OldTown White Coffee, a popular chain of coffee shops. OldTown White Coffee uses AI-powered robots to prepare and serve coffee, reducing the need for manual labor and ensuring consistent quality. The chain also uses AI to analyze customer feedback and optimize its menu and pricing strategies.
PuduBot S stands ready beside the kitchen counter at OldTown White Coffee and patiently
awaits its human server to load orders upon its three tiers of trays.
The benefits of AI and automation for franchise businesses in Malaysia are significant. By automating routine tasks and processes, franchises can reduce costs and improve efficiency, allowing them to allocate resources more effectively. AI and automation can also improve the quality and consistency of products and services, leading to higher customer satisfaction and loyalty.
Technology is transforming the franchise industry in Malaysia in a variety of ways, from online ordering and delivery to social media marketing, data analytics, VR and AR, and AI and automation. Franchise businesses that are able to adapt to these technological changes can gain a significant advantage over their competitors and succeed in the highly competitive Malaysian market.
However, it is important for franchises to carefully consider the benefits and challenges of these technologies, and to develop strategies that leverage their strengths while mitigating their weaknesses. With the right approach, technology can be a powerful tool for driving growth and innovation in the Malaysian franchise industry. Intellect is a leading company that specialises in franchising and we can help you with everything related