Malaysia Business owners often get confused about Franchising and Licensing. Both of them are considered as a means of business expansion method undoubtedly but their differences should be taken into deep consideration before selecting an expansion method....
In this era, most of us buy everything from coffee to burger and apparels to groceries from franchises. We have an endless appetite for convenience. ...
Most of us would agree that among all the business strategies for expansion, franchising is one of the most effective and popular choices, especially in the food and beverage (F&B) industry. ...
It was recently reported that the franchise industry would have contributed 2.6% or some RM22.5 billion to Malaysia’s total gross domestic products (GDP) in 2012. ...
