This newly introduced scheme known as Basket of Brands (BOB) by the Ministry of Domestic Trade, Cooperatives and Consumerism (MDTCC) that seeks to protect companies against copyright infringement and sale of counterfeit goods is definitely one to be applauded....
A business which has been in the industry for many years trading under a same trade name will most often acquire goodwill and reputation in the eyes of its customers....
Do you know that ‘Escalator’ was a trademark once upon a time? Not many can recall or are even aware that it was a trademark that was owned by Otis Elevator Company....
We are not suggesting that having a unique and attention-grabbing trademark should override the importance of quality and pricing....
Have you ever considered protecting your Chinese trademark whenever you export your goods into Chinese market? Or did you think that having a Western trademark registration is sufficient?...
It is important that you monitor and keep an eye on other industry players from time to time. This way, you would know if any of your competitors are using trademarks similar to yours....
A trademark registration is meant to be valid indefinitely; however this validity has to be maintained through proper use of the trademark....
Once you have selected a trademark, protect it from infringement and safeguard your rights as the owner by getting it registered....
While there will never be a hundred percent guarantee as to which mark will work best, following some basic guidelines in selecting a trademark will be helpful....
Let’s go back to the Cola example. Perhaps you stop reading for a while and asked someone which brand of Cola they preferred. We are still sure that their answer was either Coke or Pepsi....
