24 Sep Passing off of trade name
A business which has been in the industry for many years trading under a same trade name will most often acquire goodwill and reputation in the eyes of its customers....
Blog
24 Sep Funeral For A Brand – How It Becomes Generic
Do you know that ‘Escalator’ was a trademark once upon a time? Not many can recall or are even aware that it was a trademark that was owned by Otis...
24 Sep Why is Trademark Registration an Investment and Not an Expense?
We are not suggesting that having a unique and attention-grabbing trademark should override the importance of quality and pricing....
24 Sep Protecting Your Chinese Trademark
Have you ever considered protecting your Chinese trademark whenever you export your goods into Chinese market? Or did you think that having a Western trademark registration is sufficient?...
24 Sep Monitor/Police Your Trademark
It is important that you monitor and keep an eye on other industry players from time to time. This way, you would know if any of your competitors are...
24 Sep Maintain Your Trademark Through Proper Use
A trademark registration is meant to be valid indefinitely; however this validity has to be maintained through proper use of the trademark....
24 Sep Get The Trademark Protected
Once you have selected a trademark, protect it from infringement and safeguard your rights as the owner by getting it registered....
24 Sep Begin with Choosing The Right Trademark
While there will never be a hundred percent guarantee as to which mark will work best, following some basic guidelines in selecting a trademark will be helpful....
24 Sep Why is a Trademark so Important to Your Business?
Let’s go back to the Cola example. Perhaps you stop reading for a while and asked someone which brand of Cola they preferred. We are still sure that...
24 Sep What is a Trademark?
Every person or object needs a name for the purpose of identification. A product or a service is no different....