Malaysia Business owners often get confused about Franchising and Licensing. Both of them are considered as a means of business expansion method undoubtedly but their differences should be taken into...
In this era, most of us buy everything from coffee to burger and apparels to groceries from franchises. We have an endless appetite for convenience. ...
Most of us would agree that among all the business strategies for expansion, franchising is one of the most effective and popular choices, especially in the food and beverage (F&B)...
It was recently reported that the franchise industry would have contributed 2.6% or some RM22.5 billion to Malaysia’s total gross domestic products (GDP) in 2012. ...
The TATA Group is one of India’s largest and most respected business conglomerates, incorporated in 2004, a JV between the TATA Group and Sky Broadcasting Group Plc. ...
This newly introduced scheme known as Basket of Brands (BOB) by the Ministry of Domestic Trade, Cooperatives and Consumerism (MDTCC) that seeks to protect companies against copyright infringement and sale...
A business which has been in the industry for many years trading under a same trade name will most often acquire goodwill and reputation in the eyes of its customers....
Do you know that ‘Escalator’ was a trademark once upon a time? Not many can recall or are even aware that it was a trademark that was owned by Otis...
We are not suggesting that having a unique and attention-grabbing trademark should override the importance of quality and pricing....
